Content Collaboration: Why Your Content Marketing Agency Should Use this Multi-Benefit Approach
We take a collaborative content marketing approach, working with your industry influencers, business partners and internal staff. The result is content that works for SEO, social media, sales and branding.
The ideal content marketing strategy
The goal is to create content people will link to from their website and share on social media. When people link to your content from their website, it improves your SEO and keyword ranking. When they share it on social media, it builds your brand and positions you as an expert.
Benefits of content marketing — it’s effective and yes, it’s fun
Collaborating with other companies and thought leaders helps you network, opens your company to new ideas and keeps you on the leading edge. It’s exciting, and yes, it’s fun – every post is a new opportunity to expand your company’s horizons.
SEO benefits: Inbound links improve keyword ranking
Through this approach, you improve your keyword ranking and search engine optimization. We optimize your website pages for “buy” keywords, and your blog pages for “information” keywords. You get big lifts when your collaborators and others link back to your site.
Check out the keyword ranking results for one of our clients as an example. You can see the numbers growing, quarter by quarter, in the 1 to 3 positions. This occurred over a one-year period:
These exact numbers won’t occur for everyone, but we find a similar trend with all of our clients.
Social media benefits: Accessing other people’s networks
Another big lift from our collaborative content approach is the access you get to collaborators’ social media followers. Not only did this collaborator provide insights on an in-depth study, they also shared it with their extensive social network. The LinkedIn shares came largely from their network!
For examples of content marketing, check out our portfolio page. Here are links to some of our most successful blog posts:
How to Fix a Lazy Eye: It CAN Be Done (over 164,000 views since published)
New Study Reveals Key to M&A Success (over 600 LinkedIn shares)
529 Plan Qualified Expenses: Using the 529 to Pay Off-Campus Rent (Ranking for over 170 keywords, estimated traffic value over $500 per month)
ROI: It all starts with your analytics
Our content marketing metrics are all designed to track your return on investment. We use content marketing to generate your inbound traffic, but it’s all about tracking those leads to the sales funnel using Google analytics.
During a presentation of Winbound services, we’d be happy to share with you our customized quarterly report, which deep dives into content and conversion analytics.
Winbound’s content marketing services
Our content marketing services include:
- Working with you to develop an editorial calendar
- Conducting long-tail keyword research to optimize content
- Interviewing collaborators
- Writing 1,000+ word blog posts and guest posts
- Providing graphics and audio content
- Creating social media posts
- Posting content and social media content
- Optimizing website conversion with “serial” testing
- Developing social media strategy
- Integrating sales and marketing
Steal our secrets to delivering epic content marketing
The Winbound approach allows you to focus on strategy while we handle the execution of your content marketing and conversion optimization.
Whether you’re interested in working with us or not – we’re happy to share our secrets with you (providing you’re not one of our competitors!).
We love to meet fellow internet marketers and expand our network! Either way, a presentation and revelation of our secrets takes only 30 minutes – just sign up for an appointment below.
Get the Details
We’ll be happy to present all the pricing and deliverables
for Winbound’s content marketing package.