by Greg Mischio | Aug 8, 2022 | Sales and Marketing
There’s an endless array of stats documenting the opportunity loss that occurs when sales and marketing aren’t aligned. Leads squandered, time wasted … the list goes on. But no one talks about loss of revenue. They should, because research indicates that a lack of...
by Greg Mischio | Jul 12, 2022 | Perspectives
I recently took my first sales training class, which made me realize how valuable an understanding of the sales process is for me as a marketer. And when it came time to create the final assignment for the class, my value to the sales team became clear as well. The...
by Greg Mischio | May 27, 2022 | Research
The eye-opening stat you see in the headline is a wake-up call to sales and marketing. But instead of just bombarding you with gloomy trends, we’d also like to provide you with some actionable strategies to help avoid a “digital doomsday.” It’s an interesting...
by Greg Mischio | Apr 29, 2022 | Strategy
Let’s finally put an end to this statement: The customer is always right. The phrase, for better or worse, has long been associated with the hospitality industry, and the gist of it was simple: No matter what the customer wants, you deliver. That seems to make sense...
by Greg Mischio | Apr 7, 2022 | Content
A major struggle for content marketers is getting input from the experts in your company. I’m offering a few tips that help the process, and I’ve reached out to others for some additional strategies. Great content requires great insights. From the smallest print...