by Greg Mischio | Mar 20, 2024 | LinkedIn Strategy
Most salespeople struggle with using LinkedIn. When I say “struggle,” I’m not referring to their ability to put up a profile picture or to like someone’s comment. I’m talking about their ability to use it for generating B2B leads. Why? Because there are two big...
by Greg Mischio | Jan 4, 2024 | Sales and Marketing
“To be everywhere is to be nowhere,” goes the old saying. If you’ve had a sales or marketing effort fall short, you may have had an “everywhere” campaign that targeted everyone but generated no valuable responses. Trying to send a message to everyone...
by Greg Mischio | Dec 12, 2023 | Perspectives, Strategy
Why do I read business books? The obvious reason is to learn new ideas, strategies, and tactics. But this quote from Marcel Proust seems more accurate, especially for me in 2023: “Every reader, as he reads, is actually the reader of himself. The writer’s work is only...
by Greg Mischio | Nov 10, 2023 | Content
As more B2B companies see the value of videos in their content marketing, many are also struggling with how to create those videos efficiently. In a recent report from the Content Marketing Institute, for instance, 57% of marketers in the manufacturing sector said...
by Greg Mischio | Oct 16, 2023 | Content Marketing
Winbound reviewed over 400 manufacturing websites and evaluated their use of content throughout their customers’ sales and marketing journey. The inescapable conclusion is that the majority of websites didn’t have key content assets, and those that did weren’t keeping...