by Greg Mischio | Apr 24, 2017 | Analytics
Analytics are evolving from a cookie-based approach to tracking and analyzing visitors across multiple devices. And that may be just the beginning. Numbers don’t lie. But for marketers, the big problem is figuring out exactly which numbers provide you with an accurate...
by Greg Mischio | Sep 28, 2015 | Metrics
Evaluating marketing is all about results, right? But what are the important metrics a small business or a mid-sized business should set for its content marketing? Let’s focus on what types of metrics are actually achievable, then stake out the key numbers to...
