by Greg Mischio | Feb 10, 2022 | Marketing Workflow
One of the biggest challenges sales and marketing teams face is getting buy-in from upper management for new marketing initiatives. For the manufacturing sector in particular, sales-driven leaders can be especially skeptical of marketing. So how do you get those...
by Greg Mischio | Jul 25, 2017 | Marketing Workflow
On some days, time is on your side. Other days, it seems like it’s your worst enemy. When it comes to producing and promoting content, the key to corralling time is in your marketing workflow management. Workflows aren’t always a top concern for small marketing...
by Greg Mischio | Mar 7, 2017 | Marketing Workflow
Salespeople have reason to be nervous. Research shows that up to 67% of the buyer’s journey is now done digitally. The role of sales in the process is narrowing — but only if you, the salesperson, allow it to happen. Salespeople should be nervous about that 67%...